Which term describes the underrepresentation of women in leadership visibility within sport media and organizations?

Which term describes the underrepresentation of women in leadership visibility within sport media and organizations?

• A. Globalization
• B. Gendered tokenism
• C. Sportization
• D. Intersectionality

Answer: (B)

Gendered tokenism describes the phenomenon where women are included in leadership visibility to project gender diversity, but real decision-making power remains concentrated with men. In sport media and organizations, women may be featured in high-profile roles or highlighted in coverage to signal progress, yet their actual influence over strategic choices and governance is limited. This creates the appearance of representation without changing who holds authority. This concept is distinct from globalization (cross-border processes), sportization (sport’s influence on broader life), and intersectionality (how overlapping identities shape unequal experiences), which do not specifically address the superficial inclusion of women in leadership used to gesture progress while maintaining male-dominated control.

Gendered tokenism describes the phenomenon where women are included in leadership visibility to project gender diversity, but real decision-making power remains concentrated with men. In sport media and organizations, women may be featured in high-profile roles or highlighted in coverage to signal progress, yet their actual influence over strategic choices and governance is limited. This creates the appearance of representation without changing who holds authority. This concept is distinct from globalization (cross-border processes), sportization (sport’s influence on broader life), and intersectionality (how overlapping identities shape unequal experiences), which do not specifically address the superficial inclusion of women in leadership used to gesture progress while maintaining male-dominated control.