Which statement about the profitability and revenue streams is supported by the material?

Which statement about the profitability and revenue streams is supported by the material?

• A. TV rights are insignificant.
• B. Athletic departments rely only on ticket sales.
• C. TV rights are a major revenue source along with other streams.
• D. Profits come solely from ticket sales.

Answer: (C)

Profitability in sports programs comes from multiple revenue streams, not just one. TV rights contracts provide a large, relatively stable income that supports programs beyond what ticket sales alone can generate. When you combine TV rights with other streams such as sponsorships, merchandise, conference distributions, and gate receipts, the overall revenue base becomes diversified and stronger. This is why the statement that TV rights are a major revenue source along with other streams best fits the material. The other ideas don’t fit as well because TV rights aren’t insignificant; athletic departments typically rely on more than ticket sales, and profits aren’t driven solely by ticket revenues.

Profitability in sports programs comes from multiple revenue streams, not just one. TV rights contracts provide a large, relatively stable income that supports programs beyond what ticket sales alone can generate. When you combine TV rights with other streams such as sponsorships, merchandise, conference distributions, and gate receipts, the overall revenue base becomes diversified and stronger. This is why the statement that TV rights are a major revenue source along with other streams best fits the material.

The other ideas don’t fit as well because TV rights aren’t insignificant; athletic departments typically rely on more than ticket sales, and profits aren’t driven solely by ticket revenues.