Which statement about the media's effect on sport globalization is true?

Which statement about the media's effect on sport globalization is true?

• A. As with domestic sport, broadcasters tend to dictate contract terms.
• B. International sport is a 'niche' item that is never shown on free television stations.
• C. Domestic leagues do not look to international audiences as a way to expand their market share.
• D. International sport dictates to broadcasters what should be televised.

Answer: (D)

The key idea here is how media power helps shape sport on a global scale: events with wide international appeal drive what broadcasters want to show, because these events bring large audiences, sponsorships, and global rights deals. When international sport has that kind of pull, it effectively sets the programming agenda for networks; broadcasters respond by scheduling, promoting, and acquiring rights to these events to attract viewers across many countries. So, international sport can be seen as directing broadcasters on what should be televised in order to capitalize on global demand and revenue opportunities. That’s why this statement fits best: global sport content often dictates to broadcasters what gets aired, because the value of those events comes from their international reach and the audience they can attract. In contrast, the other options overstate broadcasters’ control over terms, or misstate the visibility and market reach of international sport and domestic leagues.

The key idea here is how media power helps shape sport on a global scale: events with wide international appeal drive what broadcasters want to show, because these events bring large audiences, sponsorships, and global rights deals. When international sport has that kind of pull, it effectively sets the programming agenda for networks; broadcasters respond by scheduling, promoting, and acquiring rights to these events to attract viewers across many countries. So, international sport can be seen as directing broadcasters on what should be televised in order to capitalize on global demand and revenue opportunities.

That’s why this statement fits best: global sport content often dictates to broadcasters what gets aired, because the value of those events comes from their international reach and the audience they can attract. In contrast, the other options overstate broadcasters’ control over terms, or misstate the visibility and market reach of international sport and domestic leagues.